Privacy Policy
Last updated: 04 June 2026
This Privacy Policy explains how ImmoWorld collects, uses, stores, and protects personal data processed through the website https://immoworld.ma/, hereinafter referred to as the "Website".
1. Data Controller
The data controller is:
IMMOWORLD LUXURY REAL ESTATE
Registered office: Bd Beethoven, Leonore Offices Building, 2nd floor, No. 29, Tangier 90060, Morocco
Trade Register: 131087
Tax Identification Number: 53204548
Company Identification Number (ICE): 003145733000058
Telephone : (+212) 531-707-071 / (+212) 669-505-302
E-mail: contact@immoworld.ma
2. Data Collected
ImmoWorld peut collecter les données suivantes :
- first and last name;
- phone number ;
- email address ;
- country or city of residence ;
- message submitted via the form ;
- real estate search criteria ;
- budget, type of property sought, desired location and visit preferences ;
- data useful for tracking a request ;
- technical browsing data when audience measurement or security tools are used ;
ImmoWorld does not request visitors to provide sensitive data through the Website’s public forms.
3. Purpose of Processing
Personal data collected through the Website may be used to:
- respond to contact requests ;
- schedule a callback, appointment or visit ;
- suggest properties or projects matching the provided criteria ;
- facilitate contact with a developer, seller, notary, bank or partner when necessary for the request ;
- ensure commercial and administrative follow-up of a request ;
- recontact users by phone, email, SMS, WhatsApp or any other communication channel provided in connection with their request ;
- send, where authorized, information related to projects, properties, services or news that may be of interest to the user ;
- perform statistical, commercial and marketing analyses to improve the services offered ;
- segment requests and better understand visitors’ needs in order to improve the support provided ;
- measure the performance of commercial actions and communication campaigns ;
- optimize communication, prospecting and service promotion campaigns ;
- improve the Website, measure its audience and secure the forms ;
- comply with applicable legal or administrative obligations ;
4. Legal Basis
Depending on the case, processing is based on the user's request, ImmoWorld’s legitimate interest in responding to requests and developing its services, consent where required, or compliance with a legal obligation.
5. Data Recipients
Data may be accessible to ImmoWorld’s internal teams and, where justified by the request, to certain partners or service providers involved in operating the Website or assisting the visitor, including:
- real estate developers ;
- sellers ;
- notaries ;
- banks and financing institutions ;
- technical service providers ;
- hosting provider ;
- CRM tool ;
- emailing tool ;
- communication management tool ;
- audience measurement tool ;
- marketing platforms ;
- advertising platforms ;
- maintenance service providers.
ImmoWorld does not sell users personal data.
Data is only shared with third parties to the extent necessary for processing the request, providing the service, operating the Website, or complying with an applicable obligation.
Real Estate Request Processing
In the context of a request relating to a property or a specific project, ImmoWorld may be required to share certain necessary information with developers, owners, commercial partners or intermediaries directly involved in processing the visitor’s request.
This transfer is limited to the information strictly necessary for handling the request and supporting the visitor in their real estate project.
6. Transfers Outside Morocco
Some technical service providers may be located outside Morocco or use international infrastructure.
When personal data is transferred outside Morocco, ImmoWorld ensures that such transfer is carried out in accordance with Moroccan Law No. 09-08 and applicable requirements, including CNDP formalities where required.
7. Retention Period
Data is retained for a period proportionate to the purposes pursued and applicable legal obligations. The retention period may vary depending on the nature of the request, the relationship with ImmoWorld, applicable regulatory obligations, as well as the tools used in operating the Website and managing customer relationships.
For guidance purposes:
- contact requests may be retained for the time necessary for their processing and commercial follow-up ;
- data relating to a client relationship may be retained for the duration of the relationship and thereafter for the period necessary to comply with legal, accounting or evidentiary obligations ;
- prospecting data may be retained until consent is withdrawn or the data subject objects ;
- cookies and audience measurement data are retained according to the retention periods specific to the tools used ;
8. Rights of Individuals
In accordance with Moroccan Law No. 09-08, the user may exercise their rights of access, rectification and objection to the processing of their personal data.
Where applicable, the user may also request the deletion of certain data or withdraw their consent.
To exercise their rights, the user may contact ImmoWorld:
Email: contact@immoworld.ma
Address: Bd Beethoven, Leonore Offices Building, 2nd floor, No. 29, Tangier 90060, Morocco
ImmoWorld may request proof of identity when necessary to process the request.
Requests relating to personal data protection will be handled as quickly as possible in accordance with applicable regulations.
9. Security
ImmoWorld implements reasonable measures to protect personal data against unauthorized access, loss, alteration, disclosure or destruction.
The user is advised not to transmit sensitive or confidential information through the Website’s public forms, except upon explicit request and via an appropriate channel.
10. Cookies
The Website may use cookies or similar technologies to:
- ensure the functioning of the Website ;
- secure the forms ;
- measure audience ;
- understand Website usage ;
- improve user experience ;
- integrate external content ;
- measure the performance of communication campaigns ;
- track conversions from marketing campaigns ;
- carry out remarketing operations where applicable ;
- personalize certain communications or campaigns based on interactions with the Website ;
The Website may in particular use audience analytics tools, conversion tracking technologies, as well as tools provided by advertising platforms such as Google or Meta.
When consent is required, the user may accept, refuse or modify their choices via the banner or cookie management module of the Website.
Strictly necessary cookies for the operation of the Website may be used without prior consent when they are essential.
Commercial Communication
The user may at any time object to receiving commercial communications by contacting ImmoWorld or by using any unsubscribe mechanisms made available to them.
11. Changes to the Policy
ImmoWorld may modify this Privacy Policy to reflect changes in the Website, services, tools used or applicable legislation.
The applicable version is the one published on the Website at the date of consultation.
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